NewsViral · Prank · GoFundMe · Red Baron · Michigan · News · Money

Pranksters Pretended to Steal $10 From a Tired Pizza Worker — Now Strangers Have Sent Him More Than $500,000

A fake Apple Pay “theft” was supposed to be a cheap laugh. Instead, a Michigan dad of four’s furious reply — “My life is hard enough” — went viral, and the internet answered.

MV
Marta Visser

31 October 2026 · 3 min read

Illustration of a grocery store frozen pizza aisle with a stock cart and a phone resting on it
Illustration only (AI-generated image).

It was supposed to be a cheap laugh for social media.

A guy with a phone. A fake payment sound. A stranger who thinks he just lost $10.

But the man stocking frozen pizzas that day didn’t laugh.

And what he said next has now turned into more than half a million dollars.

The worker, identified publicly only as Walt Z., is a Michigan father of four who works for frozen pizza maker Red Baron.

His raw, emotional reaction to the prank has been watched millions of times.

And strangers across the country have responded in a way nobody saw coming.

The “Prank” That Went Wrong

According to CBS Detroit, Walt was restocking frozen pizzas at a market in White Lake, Michigan, when a man filming himself walked up.

The Straits Times reported that the pair asked him for the time.

When Walt pulled out his phone, one of them held another phone near it and played a fake Apple Pay sound.

“I just took $10,” the prankster said, laughing. “I just took your money.”

CBS Detroit reported the person filming had been pulling the same stunt on random people.

But this time, the joke landed on the wrong person.

Walt’s response was immediate.

“My life is hard enough as it is, okay? I don’t need this crap,” he told them, according to The Straits Times.

The man filming insisted it was “just a prank.”

But Walt wasn’t finished.

“I got kids at home that went to bed without me right now! I was supposed to be off an hour ago!” he said.

“I gotta wake up at five in the morning and do 10 more stores!”

When one of them said they were “just filming a video,” Walt fired back.

“You’re probably making money off of this! I can’t even pay my goddamn mortgage, and I got four kids at home! So not funny!”

The Internet Picked a Side

The video was posted to Instagram.

Then the backlash hit.

The original video was deleted and the account was deactivated, according to ClickOnDetroit and CBS Detroit.

But reposts kept spreading.

One clip on X alone drew more than 2.2 million views, The Straits Times reported.

“Real people have real emotions, and they shouldn’t have to become content just so someone can get views,” one X user wrote.

And then people started opening their wallets.

From a Fake $10 to More Than $500,000

A GoFundMe was set up for Walt by Luke Oakenshield, who identified himself as a homeless veteran, The Straits Times reported.

Here’s how fast it grew:

  • More than $280,000 by October 29, per The Straits Times
  • More than $400,000 within days, per CBS Detroit
  • $506,999 as of 1 p.m. Friday, per ClickOnDetroit

CBS Detroit reported donations ranged from $10 all the way up to $30,000.

The goal has now been raised to $700,000.

Is He in Trouble at Work?

Many viewers worried Walt’s outburst could cost him his job.

But his employer says no.

In a statement shared by ClickOnDetroit, a spokesperson said the incident actually happened back in August.

“We are pleased to share that he is doing well and remains a valued member of our team,” the statement said.

The company also said it is working with retail partners “to help maintain a safe and respectful working environment.”

And on Friday, Walt finally spoke for himself.

“The kindness and encouragement you’ve shown me and my family have meant more than I can put into words,” he said, according to ClickOnDetroit.

“My family and I are doing well, and I’m grateful to have supportive people around me.”

He asked for privacy for his family.

The pranksters wanted views.

They got them.

But the person who came out ahead was the man they tried to make the punchline.

Marta Visser

Consumer editor

Marta has covered retail pricing and consumer rights for nine years and runs our basket-tracking tests.

One email a week. Every deal, checked.

No spam, no filler. Just the prices, recalls and stories that affect your week.

Keep reading